Privacy & Data Governance

How Magic Tagz protects guest data and ensures compliance across high-traffic destinations.

Effective: February 01, 2026

Introduction

Magic Tagz ("we," "us," or "our") is committed to protecting your privacy. This policy governs our data handling practices for our NFC-based engagement platform. We prioritize transparency, ensuring that both our clients and their guests understand exactly how their interactions are recorded and secured.

Engineer-Led Privacy

We utilize industry-standard NTAG encryption and secure cloud protocols to ensure that every "tap" is tokenized and protected from unauthorized access.

Data Collection

We collect information to provide a seamless experience at partner locations:

Guest Interactions

Time and location of NFC taps, entrance/exit timestamps, and zone-based engagement metrics.

Payment Metadata

Transaction IDs and amounts. We do not store raw credit card numbers on our servers.

Data Security & Storage

Military-Grade Encryption

All data in transit is encrypted using TLS 1.2+ protocols. Data at rest is stored in secure, SOC2-compliant cloud environments with 24/7 monitoring.

Compliance & Your Rights

Magic Tagz respects global privacy standards, including CCPA and GDPR frameworks. You have the following rights regarding your data:

Right to Access

Request a copy of all data points associated with your NFC tag or user account.

Right to Erasure

Request the permanent deletion of your engagement history from our active databases.

Have a privacy concern?

Email Privacy Team